Summary
American Idol’s Noah Thompson tried out a new strategy on social media now that he no longer has a big record company supporting his career. Noah burst onto thenational stage viaAmerican Idolseason 20. While it seemed like HunterGirl was a strong favorite to win,Noah’s steady improvements and breakout performanceswith songs like Rihanna’s “Stay” propelled him into the finale, where hetook home the top prize onAmerican Idol. Unfortunately,he was eventually dropped by the record label he was signed to after winning and is now an independent artist.
American Idolwinner Noah Thompson attempted a new social media strategy to stay engaged with fans as he pursues a country music career.
Noahhas provided regular updates about how his career is going since leaving theAmerican Idol-affiliated record label, andhis newest Instagram post showed off the singer attempting a new social media strategy to stay engaged with fansas he continues to pursue a country music career. He started off his video by admitting, “I’m trying to get better at social media.”
Noah then proceeded to teach his Instagram followers how to change the oil in their vehicles. Early on in the video, it became clear he wanted to use humor as a way to create engagement with his followers. Whoever filmed him started moving the camera away, and Noah said in a fake exasperated tone, “Get the camera back up. I’ve told you. Up.” The comments section ofNoah’s Instagram post was filled with fans praising theAmerican Idolwinner for showing off how funny he is. There were also several comments noting that they learned a lot from Noah’s demonstration.
Will Noah Thompson’s New Social Media Strategy Work?
Noah Thompson Doesn’t Have Record Company To Help Him Anymore
With Noah admitting that he needed to get better at social media,it’s possible he would have relied on a social media manager from the record company if he had stayed signed with them. Unfortunately, he no longer has a team of experts helping him out now. As an independent artist, there’s a lot of elements in his career that he has to make happen for himself now. He might have a manager to help him book events. When it comes to social media, though, he came to the conclusion that he needed to step up his game.
In his latest Instagram post, Noah attempted to show off a part of his personal life outside of his career. A video like this one is a great way to humanize him and show that he may be in the entertainment industry, but he’s still just a regular person who works hard like everyone else.Adding some humor to the video was a great addition, proving that he’s starting to understand what might attract a stronger engagement on social mediaaside from just posting about his music and being in the recording studio.
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TheAmerican Idolwinner’s fans clearly loved his new social media strategy. It’s unclear at this point, though, how much it will help his music career, but at least he’s trying something new. Creating engaging content that non-fans might come across definitely has the potential to get his music heard by a wider audience, especially on streaming platforms like Spotify.Hopefully, Noah keeps showing off his humor and having fun as he attempts to navigate a careeras an independent artist.
American Idol
Cast
American Idol is a reality singing competition that adds to the international “Idol” brand, conceived initially in the U.K. as Pop Idol. Holding massive auditions across the U.S., American Idol invited several contestants to perform in front of a panel of judges that would determine whether or not they’d go on to future rounds for a chance at competing in the fully televised premiere of the show. Contestants are voted off each week by American participation via voting through various mediums, and the winner of the competition would be given a contract with a record label to secure a future as America’s next musical idol.
