September is synonymous with Apple launching its iPhone lineup alongside other products. While most of us won’t be attending the “It’s Glowtime” event in person, here’s how you may virtually attend and catch all the action from home.

Where Can You Watch Apple’s “It’s Glowtime” iPhone 16 Event?

Apple has sent out invites for its fall event, “It’s Glowtime,” scheduled for August 17, 2025, at 10 AM PT / 1 PM EST. As usual, the event will take place at the Steve Jobs Theater, Apple Park. Interestingly, this is Apple’s first time releasing an iPhone on a Monday.

Like every year, you can watch Apple’s “It’s Glowtime” event live onApple’s Event pageor via the Apple TV app. The event will also be streamed live onApple’s YouTube channel.

Apple Event on Apple’s website

Apple has alreadyscheduled the eventon its channel. So, to ensure you don’t miss it, you may hit theNotify mebutton, and you’ll receive a notification before the keynote begins.

What to Expect From Apple’s “It’s Glowtime” Event

Of course, you can expect Apple to announce the iPhone 16 and iPhone 16 Pro lineup at its event if previous years are any indicator. Like last year, we expect Apple to release four different models: the iPhone 16, iPhone 16 Pro, iPhone 16 Plus, and the iPhone 16 Pro Max.

Rumors suggest that the iPhone 16 and iPhone 16 Plus may switch to a vertically aligned camera system, replacing the current diagonal design.Bloomberg’s Mark Gurmanexpects the iPhone 16 Pro and Pro Max models to feature larger 6.3-inch and 6.9-inch displays, respectively.

All iPhone 16 models are expected to include the Action button introduced with the iPhone 15 Pro and Pro Max. However, the Pro models may get a new dedicated camera button this time. Other expected changes include improved battery life, camera upgrades, andsupport for Apple Intelligence.

Although Apple’s September events focus on iPhones, the company usually releases more products. Although we can’t say for sure what the company will release in September 2024, there have been rumors about AirPods 4 and a redesigned Apple Watch Series 10.According to Bloomberg, this year’s Apple Watch models may include blood pressure monitoring and sleep apnea detection.

We’ll have to wait until September 9 to see what Apple has in store. Given the expected updates, it seems the iPhone 16 series is getting a significant refresh or “glow up,” which aligns with this year’s event tagline. If you’re anything like me and are excited to try thenew iOS 18 features, including theAI features Apple announced at WWDC 2024, keep an eye out for this event!