Lizzo’s latest music video shows the Google Pixel 6a front and center
As Google’s latest hardware release, thePixel 6ais enjoying a lot of attention right now. In our review, we praised the fact that it comes with almost all thePixel 6features while having very few drawbacks for the price. It’s one of thebest phonesyou can get right now. And, of course, the company’s pushing heavy marketing efforts for it. Among them, Google has employed a classic, subtle approach to publicity: product placement (A.K.A, put it on a celebrity’s hand while recording a music video).
The music video for the song2 Be Loved (Am I Ready), by singer Lizzo, was just released. If you don’t know Lizzo, you may know her if you’re a TikTok user, from a viral song that sparked a dancing trend not too long ago. In the video, you can spy the unmistakable back of the Pixel 6a in a Sage colorway in a couple of scenes through the video’s narrative (via9to5Google). She also gets a phone call from a character calledFeyoncéthat shows the Pixel phone with its Screen Call feature available.
it’s possible to watch the video below if you want to check it out (and maybe discover new music along the way). The phone first appears at the 30-second mark, and then in another scene later in the video.
It’s not the first time Google has taken the product placement approach to promoting its products. Notably, back in 2019, Google enlisted the help of Karol G and Nicki Minaj to show the Pixel 4 in the music video forTusa. The Pixel 6a is shown much more prominently on this occasion.
Lizzo is a longtime collaborator of Google, having previously partnered with the company to promote the new “Real Tone” feature onPixel phones in February, a feature made to accurately represent and take photos of people of all skin colors.
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