After Twitter owner announced a plan for ad revenue sharing with creators months earlier, Twitter officially rolled out its Creator Ads Revenue Sharing program in July 2023. You might have seen a few personalities sharing their payouts already.The program is exclusive to specific users who received their invites early in July. But don’t worry if you haven’t qualified yet. Here are the requirements for joining Twitter’s ad revenue sharing scheme, plus how much you can potentially earn.
Twitter’sCreator Ads Revenue Sharing programis a monetization scheme where users profit from the ads on their profiles. More simply put, Twitter will share its revenue with qualified profiles. The program helps online personalities make money on Twitter directly, encouraging them to bring in their audience.
Musk says the first payouts date back to February. However, users will get paid based on their monthly ad views moving forward.
Here are the requirements to join the Creator Ads Revenue Sharing program:
Furthermore, for which impressions count towards revenue sharing, these are the requirements:
Online personalities started posting their earnings shortly after Twitter announced its ad revenue sharing scheme. Shibetoshi Nakamoto says he’ll receive $37,050. While impressive, note that this amount includes payouts from February to July. Also, he has 2.1 million followers and gains hundreds of thousands of impressions per tweet.
For a more realistic computation, let’s check the earnings of Ashley St. Clair. She says Twitter will pay her $7,153 for accumulating 840 million impressions from February to July 2023.
But this total includes both verified and non-verified users. Based on her earnings, you could average around $0.0000085 per impression.
But the exact earning rate would depend on how many verified users are viewing ads in your tweet replies and threads. Twitter has not given the exact amount per impression.
YouTube generally pays $0.12 per view. However, posting tweets is significantly easier than shooting and editing videos.
Considering Twitter’s declining market cap and ad business, we can’t predict the Creator Ads Revenue Sharing program’s future. The scheme primarily encourages online personalities to utilize the platform. Musk could quickly terminate the program if it doesn’t meet his expectations.
Moreover, Musk is notorious for pulling controversial stunts. He made multiple company-wide changes within months of acquiring Twitter, like introducing new account checkmarks, increasing Twitter Blue subscription rates, and laying off nearly 5,000 employees.
